Case studies

We have lots of case studies showing some of the creative work we do with marketing teams as well as clients needing marketing support. Please get in touch if you’d like any more.

Northumbria Police




Advertising campaign – Northumbria Police officers recruitment

In August 2016 we launched Be the difference – an integrated advertising campaign promoting the benefits of joining Northumbria Police. The campaign featured real operational officers showing a wide variety of roles from firearms, to dog handlers to 24/7 officers on the beat.

We utilised out of home media including Tyne & Wear Metro escalator posters, Metro carriage cards, bus backs and rears. The campaign was reinforced with a radio campaign, on Heart FM and Capital FM and testimonial case studies in the PR activity.






Marketing, PR and digital marketing support – HLA ServicesHLA Services marketing

HLA Services Ltd. are the North East’s leading Air Conditioning, Climate Systems and Temperature Control specialists.

HLA Services have seen record results in 2015 with £11m turnover achieved, after expanding its service range and investing £50,000 in new technology. See more in the news

Neil Henry from HLA Services said, “Vicki Stone Marketing raised awareness of our services and works in partnership with our sales team to generate leads.”

A combination of telemarketing and email marketing campaigns led to raised awareness, call-backs and appointments amongst businesses in the manufacturing sector.