We work with lots of B2B businesses who don’t have the luxury of a marketing team. Traditionally their team would get busy on the day to day running of the business and their marketing activity would grind to a halt.

Having a marketing plan that carries on when you are busy is crucial to success.

Simple things like communicating with your customers and prospects on a regular basis. Ok, so you know that your customers don’t want a monthly enews, but a quarterly enews to keep them up to date on what’s happening in the business is important. Your sales team might be dynamic, but not dynamic enough to get around to 500 customers in a month!

Having a targeted strategy is important, especially B2B. Your business may have over 20 services which you deliver to over 20 different sectors. Even the most seasoned marketing person would struggle with this, so you should be prioritising the key services which need more growth and target these sectors individually.
It might be a combination of enews, hosting an event and telemarketing follow-ups that could work well.

Rather than stressing about what you’ve not done, outsource it so someone can give it 100% prioritisation to get the job done. Our clients trust us implicitly to get the work done on time, on budget and with measured results. You can’t say fairer than that, now can you?

If you need help with a little planning and more of the ‘doing’ part of marketing please get in touch.