With Halloween on our doorstep we thought we’d cover GDPR.

The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future.

Last week I attended a very informative session with the CIM on GDPR and the implications for businesses, in particular how businesses store customer and prospect data. Whilst it seems like a complicated and scarey process, having an audit and well thought out plan in place is essential. It was interesting to hear how some of the Region’s leading marketers are doing so far and how Best Practice comes into play.

How many times have you been to an exhibition and given your business card to win a free bottle of bubbly, only to be added to the company’s monthly, weekly or even daily newsletter? Under GDPR, businesses must ask permission in a written email and be able to demonstrate that they have given permission to keep in touch.

In preparation for GDPR next year, businesses should be conducting a data audit to find out what sort of data they hold, where it came from and what it is used for. The DMA have a really useful webinar which gives guidance on how to do this.

You should have a clear Data Breach Policy in place, and for ‘subject access requests’ under new rules you must be able to supply this within 1 month. You should also decide who within your organisation will be responsible for data protection and how this will be controlled.

We’d love to hear your experiences and challenges with data and how you have overcome them.

If your business doesn’t have a marketing department, we can help you with the heavy lifting, getting you ready for GDPR and sign post you in the right direction for additional resources.

Please get in touch if you need help.