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Why really knowing your numbers is crucial to business survival – Dianne Sharp, DKS Straightforward

Why really knowing your numbers is crucial to business survival – Dianne Sharp, DKS Straightforward

Ok so I will come clean from the beginning; I am an accountant. Assuming that you haven’t switch to another article, started reading the telephone directory (do they even still print those?) and started to do something less boring instead (those of a certain age…

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22nd Sept – Gosforth Business Lunch with Vicki Stone Marketing & Carr & Co Solicitors

22nd Sept – Gosforth Business Lunch with Vicki Stone Marketing & Carr & Co Solicitors

Vicki Stone Marketing and Carr & Co Solicitors are pleased to announce the first Gosforth Business Lunch. The lunch events will be every quarter and will be in an  informal environment for like minded business owners to meet, raise their business profile in the area, with the hope…

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Holidays, back to school and marketing planning

Holidays, back to school and marketing planning

What’s the best time to do marketing planning over the summer?

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How do you feel about squeezed marketing budgets?

How do you feel about squeezed marketing budgets?

Earlier this year we saw Unilever introducing zero-based budgeting. This is where marketing teams need to justify all new marketing activity, not based on the previous years’ budget. As far back as I can remember marketing teams and agencies have always had their budgets squeezed at…

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June 2016 Client news

June 2016 Client news

This month we’d like to share a couple of interesting stories about a couple of our clients from HVAC to Optometry.   HLA Services are delighted to be appointed and mechanical contractor by Newcastle University for the upcoming refit of The Robinson Library . The contract…

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Where does marketing end and PR start? – Julie Brammer

Where does marketing end and PR start? – Julie Brammer

Where does marketing end and PR start? Hands up if you’re thinking ‘who cares about the distinction, as long as the end result is good for my business’. The huge growth in digital over the last decade has seen the traditional lines become blurred, and…

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Why radio should be considered a friend

Why radio should be considered a friend

When you ask someone what their favourite ad is, nine times out of ten they will come right back at you with a memorable TV ad. More than often, successful TV campaigns are underpinned by an equally as successful radio ad campaign. Radio’s multiplier effect…

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