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First Gosforth Business lunch a success

First Gosforth Business lunch a success

The First Gosforth Business lunch took place on Thursday 22nd September and was a resounding success. Vicki Stone Marketing and Carr & Co Solicitors have collaborated to organise the quarterly business lunches. The aim of the lunches is to bring like minded business people together…

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Don’t wait for a major crisis to test your agency

Don’t wait for a major crisis to test your agency

I always remember a major mistake I made many moons ago, when I was an Account Manager in an ad agency, working on the rightmove Ian Wright ad campaign. The big £6m TV campaign, Point of Sale and all literature all launched without a hitch….

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Be the difference campaign | Northumbria Police

Be the difference campaign | Northumbria Police

We’ve recently been appointed to work with Northumbria Police to launch a new recruitment campaign to support their 2016 officer recruitment drive. In August 2016 we launched Be the difference – an integrated advertising campaign promoting the benefits of joining Northumbria Police. The campaign features…

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Why really knowing your numbers is crucial to business survival – Dianne Sharp, DKS Straightforward

Why really knowing your numbers is crucial to business survival – Dianne Sharp, DKS Straightforward

Ok so I will come clean from the beginning; I am an accountant. Assuming that you haven’t switch to another article, started reading the telephone directory (do they even still print those?) and started to do something less boring instead (those of a certain age…

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22nd Sept – Gosforth Business Lunch with Vicki Stone Marketing & Carr & Co Solicitors

22nd Sept – Gosforth Business Lunch with Vicki Stone Marketing & Carr & Co Solicitors

Vicki Stone Marketing and Carr & Co Solicitors are pleased to announce the first Gosforth Business Lunch. The lunch events will be every quarter and will be in an  informal environment for like minded business owners to meet, raise their business profile in the area, with the hope…

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Holidays, back to school and marketing planning

Holidays, back to school and marketing planning

What’s the best time to do marketing planning over the summer?

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How do you feel about squeezed marketing budgets?

How do you feel about squeezed marketing budgets?

Earlier this year we saw Unilever introducing zero-based budgeting. This is where marketing teams need to justify all new marketing activity, not based on the previous years’ budget. As far back as I can remember marketing teams and agencies have always had their budgets squeezed at…

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