Blog

Why work with entrepreneurs?

Why work with entrepreneurs?

The most important factor for us when we choose our clients is whether they are entrepreneurial in their business or their team. Successful entrepreneurs are full of determination, they are not afraid to take risks, understand that failure is part of the game and they…

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Client news – Michael Offord honoured with Vision Aid Overseas award

Client news – Michael Offord honoured with Vision Aid Overseas award

Our lovely client Michael Offord Optometrist has had an eventful 35th year in business. Michael has recently been honoured by Vision Aid Overseas with a Trustees Award, made in recognition of his many years of service to the charity. Michael has been actively providing Optometric…

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Guest post – Michael McMeekin, Arrow Sales – Does social media increase sales?

Guest post – Michael McMeekin, Arrow Sales – Does social media increase sales?

Let me answer the question for you. No! Social Media does not increase your sales if you are selling into B2B. Yes! Social Media does help you increase your sales if selling into B2C. Whichever sector you sell into, B2B or B2C, word of mouth…

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The highs and lows of marketing planning

The highs and lows of marketing planning

  Love it or hate it, marketing planning is essential for business. Whether you’re a seasoned marketer, start up business or someone who has ‘been lumped with’ marketing as part of their job title – a marketing plan is the document that will help explain…

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Vicki Stone Marketing is winner of Excellent in marketing award

Vicki Stone Marketing is winner of Excellent in marketing award

                            It’s not an Oscar, but we’re over the moon winning the Excellence in Marketing Award we won at the Newcastle Business Awards last nights. We haven’t won an award since 2011,…

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Creating the Perfect Team – BeaconHouse Events guest post

Creating the Perfect Team – BeaconHouse Events guest post

As event producers we get to choose the event managers’ alternate to the “fantasy football” dream team day to day. We get to choose with whom we work to achieve the best result – every day. It’s great.   We pour our heart and soul…

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How do you choose the right media for digital ads?

How do you choose the right media for digital ads?

My mum and aunty are 60-something (I can never remember how old) and are both prolific Facebook users. Me and my sisters always tease them about the utter rubbish they like and share. They’re an advertiser’s dream for holidays and the latest Newcastle restaurants. With a…

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