Blog - page 10

Capturing some time outside of the business

Capturing some time outside of the business

I’m forever telling some of our SME clients to take some time outside of the business, work on it and not in it. Running your own business can be a bit of a rollercoaster ride and as a business owner, every day has its highs, low,…

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Honesty, integrity and fairness – the foundations for being my own boss – Julie Skevington, Sincero

Honesty, integrity and fairness – the foundations for being my own boss – Julie Skevington, Sincero

This month’s guest post is from Julie Skevington, who has recently set up her own business, Sincero. Well, I’ve finally done it; I’ve taken the leap of faith and I’m now my own boss, Director of my own company. Making this decision was filled with…

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Why you should trust a stranger with a notepad and pencil

Why you should trust a stranger with a notepad and pencil

Are you one of those people that is always making excuses about how rubbish your website is? At Vicki Stone Marketing, we design a fair share of websites for clients who come to us complaining that their website is way out of date and the…

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Vicki Stone Marketing celebrates another year of business growth

Vicki Stone Marketing celebrates another year of business growth

We’re jumping for joy and long may it last! From 2014 to date, we’ve had a 116% year on year growth and 2016-2017 is set to be another good year. Recent wins this month include new clients Simon Berry Optometrist, Paragon Global Ventures and we’re continuing to…

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Marketing Lunch & learn 26th May – The personality behind the brand with Tait Walker

Marketing Lunch & learn 26th May – The personality behind the brand with Tait Walker

In November 2014 we set up the Marketing lunch & learn events with Julie Brammer from Domino Communications. Since then, marketers from some of the regions leading companies (both male and female) have been meeting every two months for lunch, at McKenna’s @ Northern Stage…

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Awards – are they really worth it?

Awards – are they really worth it?

I’ve worked with highly creative teams, where I built my career in the glory days of regional TV advertising agencies in Birmingham. You could say we were a hard working, lively bunch in our early 20’s during the lad and ladette culture of the late…

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Rubbish data, no follow up with your sales manager in Spain – how to ruin a targeted marketing approach

Rubbish data, no follow up with your sales manager in Spain – how to ruin a targeted marketing approach

The marketing textbooks say a targeted marketing approach, delivered well with inevitably lead to growth. In the real world there are lots of barriers that can get in the way. Let’s use an example of a combined telemarketing and email marketing campaign. There are many factors…

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