Blog - page 10

Rubbish data, no follow up with your sales manager in Spain – how to ruin a targeted marketing approach

Rubbish data, no follow up with your sales manager in Spain – how to ruin a targeted marketing approach

The marketing textbooks say a targeted marketing approach, delivered well with inevitably lead to growth. In the real world there are lots of barriers that can get in the way. Let’s use an example of a combined telemarketing and email marketing campaign. There are many factors…

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Marketing Lunch & learn events Newcastle | 24th March & 26th May 2016

Marketing Lunch & learn events Newcastle | 24th March & 26th May 2016

In November 2014 we set up the Marketing lunch & learn events with Julie Brammer from Domino Communications. Since then, marketers from some of the regions leading companies (both male and female) have been meeting every two months for lunch, at McKenna’s @ Northern Stage…

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Why sometimes a kick up the bum works

Why sometimes a kick up the bum works

Some of our clients don’t have the luxury of having an in-house marketer. Some clients have some excellent ideas, but they are so busy on the day to day running of their businesses, then can’t see the wood for the trees. For those who do…

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Snakes and ladders – the potential perils and pitfalls of setting up overseas

Snakes and ladders – the potential perils and pitfalls of setting up overseas

From Rob Nirsimloo | Paragon Global Ventures Search Google for Shanghai accountants and you will get 442,000 results. Repeating the exercise for Shanghai lawyers will yield 1,450,000 potential candidates. How do you go about selecting the right one for you?       Setting up…

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Experience is a great teacher – Amy Westhall

Experience is a great teacher – Amy Westhall

My three month internship at Vicki Stone Marketing On finishing my degree in Business Management last year, I was presented with an opportunity to undertake a three month internship in the marketing sector of business with Vicki Stone Marketing. This prospect was generated from the…

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Looking after our marketing interns

Looking after our marketing interns

Last night we attended a great business bash at the Baltic with First Face to Face to celebrate the New year honours. We made lots of new connections and it was good to see many familiar faces too. It was great to see our current intern, Amy and previous…

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Is there a magic formula for good creative?

Is there a magic formula for good creative?

I had a recent conversation with a fellow creative colleague about how the UK has some of the best creative thinkers and innovators. I’ve also seen read lots of interesting blog posts from agency directors and owners on their thoughts on being creative in a…

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