Blog - page 12

Is 2016 set to be the year of video?

Is 2016 set to be the year of video?

Last month eMarketer launched a report suggesting that ad spend on digital display will, for the first time, top the ad spend on search. (Source : The Drum, January 2016). Within digital display, the bulk of the money will be spent on banners and ‘other’, video taking second…

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BeaconHouse Events: It all starts with an idea…

BeaconHouse Events: It all starts with an idea…

Guest blog post from our friend Catherine Coulter at BeaconHouse Events: More and more people are approaching and asking us to invest in their event ideas. That’s where all good events start – good ideas. After that obstacle, we help you apply the mathematics and…

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The secrets to successful Direct Mail – Vicki Stone

The secrets to successful Direct Mail – Vicki Stone

As well as being marketers and designers, we are also consumers (sometimes a little over critical), but nonetheless we consume lots of media. Throughout 2015 I personally collected all our Direct Mail and mailers sent via door drops throughout the year and sorted a massive…

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How we’ve increased Social Value in our business

How we’ve increased Social Value in our business

In June last year we were approached by one of our clients Ingeus to organise and promote a business event around the theme of Social Value. Working in-house as a Marketing Manager last year and with clients I had knowledge of CSR, but it was…

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Fresh Approach to Business Investment to Help Envirorental Products Expand Operations

Fresh Approach to Business Investment to Help Envirorental Products Expand Operations

A specialist family-owned manufacturing business is aiming to break the million pound turnover barrier by the end of next year after taking a fresh approach to its development capital needs. Envirorental Products is one of the UK’s leading manufacturers and retailers of ozone generating technologies,…

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Marketing: one size really doesn’t fit all

Marketing: one size really doesn’t fit all

At VSM we work with marketers and we also work with lots of SMEs who don’t have the benefit of an in-house marketing resource. Working with SMEs since 2009, we soon realised that with many owner-led businesses a lack of time or money can be…

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Think of marketing as a science

Think of marketing as a science

Working in ad agencies and marketing for all of my working life, I’ve lost count of the amount of times a new client said – we tried advertising and it didn’t work. They dismissed advertising as not working, but a bit like science experiments we…

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