Blog - page 13

Fresh Approach to Business Investment to Help Envirorental Products Expand Operations

Fresh Approach to Business Investment to Help Envirorental Products Expand Operations

A specialist family-owned manufacturing business is aiming to break the million pound turnover barrier by the end of next year after taking a fresh approach to its development capital needs. Envirorental Products is one of the UK’s leading manufacturers and retailers of ozone generating technologies,…

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Marketing: one size really doesn’t fit all

Marketing: one size really doesn’t fit all

At VSM we work with marketers and we also work with lots of SMEs who don’t have the benefit of an in-house marketing resource. Working with SMEs since 2009, we soon realised that with many owner-led businesses a lack of time or money can be…

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Think of marketing as a science

Think of marketing as a science

Working in ad agencies and marketing for all of my working life, I’ve lost count of the amount of times a new client said – we tried advertising and it didn’t work. They dismissed advertising as not working, but a bit like science experiments we…

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We didn’t expect to be marketing financial services

We didn’t expect to be marketing financial services

After a brief spell working on a building society advertising account, I swore blind I’d never work with a client in the financial services sector ever again. The ads we used to create were very strong creatively, but the sign-off procedures were very long-winded, with…

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Marketing planning before Christmas

Marketing planning before Christmas

The festive season is looming, whether you like it or not. The John Lewis ad and battle of the supermarkets for the perfect Christmas has started. If you’re like us, the corporate Christmas invites have started coming in. This coupled with two nativities to rehearse…

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We’re recruiting a new Web developer

We’re recruiting a new Web developer

Due to recent client wins, Vicki Stone Marketing is looking for a new freelance Web developer to join our growing team of freelance support in January 2016. We’ve built our business on reputation as a results-focused agency and we have a passion for hard-working marketing – both…

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Guest post – Natalie Diver’s lightbulb moment

Guest post – Natalie Diver’s lightbulb moment

From being about 14, I knew that I wanted to run my own company. I didn’t know what, how or where, but I knew it would eventually happen. I studied Business Management at Newcastle University and in my final year, I still hadn’t had the…

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