Blog - page 18

My sales and marketing isn’t working together

My sales and marketing isn’t working together

I’ve lost count of the amount of times I’ve heard MD’s, Marketing or Sales people say that their sales and marketing don’t understand each other and for some, they are so frustrated that they don’t work well together so have given up trying. Sales and marketing…

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Apply for a Government £2,000 Growth voucher for marketing and digital technology

Apply for a Government £2,000 Growth voucher for marketing and digital technology

We’re pleased to say that Vicki Stone is now an adviser on the Government’s Growth Voucher programme. This government programme helps businesses get strategic business advice on: finance and cash flow recruiting and developing staff improving leadership and management skills marketing, attracting and keeping customers…

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Successful event management Lunch & Learn | 26 March

Successful event management Lunch & Learn | 26 March

The North East Marketing Managers’ Lunch & Learn events are pleased to welcome BeaconHouse Events on Thursday 26th March, 12pm-2pm, Mckennas at Northern Stage. No agencies please. Sarah Thackray and Catherine Coulter will be taking centre stage at our lunch & learn around successful event…

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Ithica Films | We believe film is the most powerful medium in the world. We’re not the only ones.

Ithica Films | We believe film is the most powerful medium in the world. We’re not the only ones.

Film is an all encompassing format, it has the ability to stimulate all your senses and the impression it leaves is second to none. We’ve all experienced this through cinema, and people have always found the value in using it for their business, however we’re…

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Being creative in a digital age

Being creative in a digital age

At the recent Advertising Association’s annual conference on 29th January,  Sara Tate, Mother London’s managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers. She said: “There is a risk…

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Getting started with a Content Marketing plan

Getting started with a Content Marketing plan

Google alone produces 3.5 billion searches per day and 1.2 trillion searches per year worldwide, so SEO and content quality are vital to any business with an online presence. A recent SmartInsights Digital Marketing Trends survey showed 29.6% of marketers ranked Content Marketing as the…

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This months’ memorable ad campaign #ThisGirlCan

This months’ memorable ad campaign #ThisGirlCan

  #ThisGirlCan certainly caught my eye earlier this month. Being a busy mum, business owner, netball player, Zumba and Aero attack addict it’s important for me to stay fit and healthy, even though I’m not a size zero. The 90-second TV ad, which was created…

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