Blog - page 19

Being creative in a digital age

Being creative in a digital age

At the recent Advertising Association’s annual conference on 29th January,  Sara Tate, Mother London’s managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers. She said: “There is a risk…

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Getting started with a Content Marketing plan

Getting started with a Content Marketing plan

Google alone produces 3.5 billion searches per day and 1.2 trillion searches per year worldwide, so SEO and content quality are vital to any business with an online presence. A recent SmartInsights Digital Marketing Trends survey showed 29.6% of marketers ranked Content Marketing as the…

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This months’ memorable ad campaign #ThisGirlCan

This months’ memorable ad campaign #ThisGirlCan

  #ThisGirlCan certainly caught my eye earlier this month. Being a busy mum, business owner, netball player, Zumba and Aero attack addict it’s important for me to stay fit and healthy, even though I’m not a size zero. The 90-second TV ad, which was created…

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Event management: Expect the Unexpected – Guest post BeaconHouse Events

Event management: Expect the Unexpected – Guest post BeaconHouse Events

  People often ask us what our top ten tips are for running a successful event. However instead of reeling off our top ten, we prefer to just give one core piece of advice: Expect the unexpected. We believe that when organising an event you…

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How to write a good brand plan

How to write a good brand plan

Recently I was asked to write a brand plan for a company. The person who asked me to do this from a product buying background and didn’t give the communication elements or any customer or employees views of their brand a second thought. Your brand is…

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Data Driven Marketing | NE Marketing Managers’ lunch Tuesday 27th Jan 2015

Data Driven Marketing | NE Marketing Managers’ lunch Tuesday 27th Jan 2015

The next NE Marketing Managers’ lunch is on Tuesday 27th January | Mckennas at Northern Stage | Newcastle | 12pm-2pm (no agencies please) What are we going to be talking about? We’re looking forward to welcoming the lovely Saul Gowens, CEO of websand as our…

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A day at Smile for Life | International Volunteers Day 5 December

A day at Smile for Life | International Volunteers Day 5 December

On International Volunteers day our Vicki decided to volunteer her services for the day at children’s Charity Smile for Life’s HQ in Gosforth. Here’s a little more from Vicki: I hoped I added value to Paula and her fantastic team, by doing a whole host of things from wrapping up…

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