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Don’t stop marketing (even when you’re busy)

Don’t stop marketing (even when you’re busy)

We work with lots of B2B businesses who don’t have the luxury of a marketing team. Traditionally their team would get busy on the day to day running of the business and their marketing activity would grind to a halt. Having a marketing plan that…

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Is regular content in your marketing plan?

Is regular content in your marketing plan?

It’s the thing lots of businesses struggle with and that’s creating engaging, meaningful content and keeping it constant, even when you’re busy. At Vicki Stone Marketing we love to write content for our clients. That’s because they don’t have the time do so themselves. Communicating…

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Is TV advertising dead?

Is TV advertising dead?

It’s a question we asked in our marketing lunch & learn last month. “TV continues to thrive, following in the footsteps of traditional media that have been challenged by digital technology.”  – Deloitte Trends report 2016. In an ever changing multi-channelled world, TV and other…

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Webcast vs webinar; which is which? Guest post from StreamGo

There is a lot of confusion surrounding online events, with a variety of names being used interchangeably. Some of the terms used for online events include, webcast, webinar, webseminar, webex and web conference. In actual fact these are all unique types of online event with…

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Pitch perfect (almost)

Pitch perfect (almost)

I wanted to hate Entrepreneurial Spark, Newcastle when I first joined their entrepreneurial enablement programme earlier in the year. Being an established business we’d taken advantage of the odd free workshop or short course and we outsource skills we need, and so far have grown our business…

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Is the digital and traditional skills gap diluting advertising messages?

Is the digital and traditional skills gap diluting advertising messages?

After reading aloud a recent quote from one of BT’s chief brand and marketing officers, Zaid Al-Qassab, it certainly raised a few eyebrows in our team. “Inside a corporation, the word digital drives people to look at all the wrong metrics such as cost-per-click and…

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Marketing lunch & learn 27th April – Is traditional advertising dead?

Marketing lunch & learn 27th April – Is traditional advertising dead?

We’d like to invite marketers to the next Marketing lunch & learn event on 27th April. We’ll be looking at Advertising trends, what makes a good campaign and discussing the challenges marketing teams have getting to know their market in a multichannel world. We hope…

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