Blog - page 20

Marketing Managers’ Lunch update

Marketing Managers’ Lunch update

It was great to see so many Marketing faces at the First North East Marketing Managers’ Lunch earlier today. The Town Wall cinema room was a good venue for the first lunch. The idea of these events is to get Marketing professionals away from their desks…

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How it’s important to work with a creative agency that ‘gets you’

How it’s important to work with a creative agency that ‘gets you’

Running my own agency, new clients frequently come to us, telling us that their agency really didn’t ‘get them’. For some it could be a quick realisation that they’d taken on the wrong company, for others the relationship may change over time. So, rather than…

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From Saturday girl to 1st class Optometrist – Alex returns to Michael Offord Optometrist

From Saturday girl to 1st class Optometrist – Alex returns to Michael Offord Optometrist

Another lovely story from our friends at Michael Offord Optometrist… Michael Offord Optometrist is an award winning family optometry practice based in Kingston Park in Newcastle. Over the last few years and this year especially, the practice has expanded significantly, in terms of premises square…

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How effective is traditional advertising?

How effective is traditional advertising?

I’ve come from a traditional advertising agency background, having worked on big TV campaigns for large brands like rightmove, National Express, Denby and Cat. These brands relied heavily on traditional advertising and marketing. Companies can spend an absolute fortune on media, but if they fail getting the…

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5 free ideas sessions up for grabs | GEW 2014

5 free ideas sessions up for grabs | GEW 2014

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. To celebrate, we have 5 FREE ideas sessions up for grabs w/c 17th November. If you’re…

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British Sausage Week 3-9 November 2014

British Sausage Week 3-9 November 2014

Some of you will know that it’s British Sausage Week 3-9 November this year and to celebrate, we decided to find out more about the Northumberland Sausage Company. I learned how to make sausages the ‘proper way’ on their popular sausage making course. A little bit…

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Why hasn’t email marketing disappeared?

Why hasn’t email marketing disappeared?

  With the growth of social media, you’d think email marketing would disappear. E-newsletters are still hugely popular with B2C and B2B companies.  We’ve also seen growth in customer surveys over the last year, according to the DMA. It’s not about bombarding potential customers with a catch-all…

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