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Understanding what makes new customers tick to win more business

Understanding what makes new customers tick to win more business

You might have a sales team who have developed a winning sales strategy and they are hitting their targets every month. But think about how much more your business could achieve by adding a layer of targeted marketing to this. You can also start targeting new…

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Do entrepreneurs need a coach or mentor?

Do entrepreneurs need a coach or mentor?

What keeps you awake at night? It’s a question I was asked by a mentor/mentee scheme I’ve personally signed myself up to start this month, which is both exciting and nerve wracking. For some business owners it’s where the next big deal is coming from…

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Kickstart & growth marketing package for start-ups and scale-ups

Kickstart & growth marketing package for start-ups and scale-ups

We know lots of businesses who hate the C word. In the past they’ve brought in a consultant whose spent a fortune creating a detailed marketing plan or report and recommendations for their business which they were supposed to (with the best will in the world), deliver themselves. For businesses…

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Why work with entrepreneurs?

Why work with entrepreneurs?

The most important factor for us when we choose our clients is whether they are entrepreneurial in their business or their team. Successful entrepreneurs are full of determination, they are not afraid to take risks, understand that failure is part of the game and they…

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Client news – Michael Offord honoured with Vision Aid Overseas award

Client news – Michael Offord honoured with Vision Aid Overseas award

Our lovely client Michael Offord Optometrist has had an eventful 35th year in business. Michael has recently been honoured by Vision Aid Overseas with a Trustees Award, made in recognition of his many years of service to the charity. Michael has been actively providing Optometric…

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Guest post – Michael McMeekin, Arrow Sales – Does social media increase sales?

Guest post – Michael McMeekin, Arrow Sales – Does social media increase sales?

Let me answer the question for you. No! Social Media does not increase your sales if you are selling into B2B. Yes! Social Media does help you increase your sales if selling into B2C. Whichever sector you sell into, B2B or B2C, word of mouth…

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The highs and lows of marketing planning

The highs and lows of marketing planning

  Love it or hate it, marketing planning is essential for business. Whether you’re a seasoned marketer, start up business or someone who has ‘been lumped with’ marketing as part of their job title – a marketing plan is the document that will help explain…

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