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Is all marketing fluffy?

Is all marketing fluffy?

I don’t normally have a rant in blogs, so here goes… In my career I’ve only been asked if marketing is fluffy a couple of times (of which I share my response to one, but removed the expletives below). I’m forever hearing marketers telling me that other…

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Our bloggers honours list 2016 to date

Our bloggers honours list 2016 to date

At Vicki Stone Marketing we create and send out our Marketing Monthly enews. It’s not all about marketing (although there is lots of good marketing content from us) – like many other businesses we share a passion for enterprise and love a good story. In 2016…

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Bob Paton – From Managing Director to Market Gardener

Bob Paton – From Managing Director to Market Gardener

Leaving school at 16 years old with hardly any qualifications was not the ideal start to my working life, however, when 23 years old my career really started when I answered a job advert for Computer Programmers. Fast forward 37 years and I have had…

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Marketing lunch & learn 2nd February – Innovation and ideas

Marketing lunch & learn 2nd February – Innovation and ideas

Innovation is the lifeblood of any organisation, but innovation starts with great ideas. Coming up with good ideas isn’t as simple as it sounds, so we’re going to try out a couple of techniques to help you solve problems in your organisation, and to help…

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Understanding what makes new customers tick to win more business

Understanding what makes new customers tick to win more business

You might have a sales team who have developed a winning sales strategy and they are hitting their targets every month. But think about how much more your business could achieve by adding a layer of targeted marketing to this. You can also start targeting new…

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Do entrepreneurs need a coach or mentor?

Do entrepreneurs need a coach or mentor?

What keeps you awake at night? It’s a question I was asked by a mentor/mentee scheme I’ve personally signed myself up to start this month, which is both exciting and nerve wracking. For some business owners it’s where the next big deal is coming from…

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Kickstart & growth marketing package for start-ups and scale-ups

Kickstart & growth marketing package for start-ups and scale-ups

We know lots of businesses who hate the C word. In the past they’ve brought in a consultant whose spent a fortune creating a detailed marketing plan or report and recommendations for their business which they were supposed to (with the best will in the world), deliver themselves. For businesses…

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