Blog - page 6

Is traditional advertising dead?

Is traditional advertising dead?

In a short answer, no. Any good marketer or agency knows that even ‘traditional’ advertising is far more sophisticated (and it’s had to be), in the age of digital marketing. Coming from a TV advertising background, I’ve worked on multi-million pound TV budgets which would…

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Marketing lunch & learn | A case for video with Superkrush

Marketing lunch & learn | A case for video with Superkrush

We’re pleased to be joined by our friends at Superkrush for the next marketing lunch & learn on Wednesday 30th November at The Biscuit Factory. Video is such an intrinstic part of modern communications, it doesn’t make sense to leave it out of your marketing…

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You ‘work’ in social media? Guest post Sarah Crimmens

You ‘work’ in social media? Guest post Sarah Crimmens

I’ve been working in social media for four years now (marketing for 6 years previously) and the most common question I’m asked is “what exactly do you do?”. In general, people can’t believe I’m paid to be on Facebook, Twitter and Instagram for a living….

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Gosforth Business Lunch #2, 24th November 2016

Gosforth Business Lunch #2, 24th November 2016

We’re pleased to announce the 2nd Gosforth Business Lunch, which we launched after a successful first lunch in September. The lunch will start at 12pm on Thursday 24th November 2016. The idea is for like minded business owners and professionals to build their network with…

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Why we’ve fallen for LinkedIn

Why we’ve fallen for LinkedIn

Twitter’s still a really good channel for news and getting your messages out there, but how do you know that your B2B messages are really getting to the right people? At VSM our prospects are busy marketing managers and managing directors, therefore LinkedIn has become…

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First Gosforth Business lunch a success

First Gosforth Business lunch a success

The First Gosforth Business lunch took place on Thursday 22nd September and was a resounding success. Vicki Stone Marketing and Carr & Co Solicitors have collaborated to organise the quarterly business lunches. The aim of the lunches is to bring like minded business people together…

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Don’t wait for a major crisis to test your agency

Don’t wait for a major crisis to test your agency

I always remember a major mistake I made many moons ago, when I was an Account Manager in an ad agency, working on the rightmove Ian Wright ad campaign. The big £6m TV campaign, Point of Sale and all literature all launched without a hitch….

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