Blog - page 7

Creating the Perfect Team – BeaconHouse Events guest post

Creating the Perfect Team – BeaconHouse Events guest post

As event producers we get to choose the event managers’ alternate to the “fantasy football” dream team day to day. We get to choose with whom we work to achieve the best result – every day. It’s great.   We pour our heart and soul…

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How do you choose the right media for digital ads?

How do you choose the right media for digital ads?

My mum and aunty are 60-something (I can never remember how old) and are both prolific Facebook users. Me and my sisters always tease them about the utter rubbish they like and share. They’re an advertiser’s dream for holidays and the latest Newcastle restaurants. With a…

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Is traditional advertising dead?

Is traditional advertising dead?

In a short answer, no. Any good marketer or agency knows that even ‘traditional’ advertising is far more sophisticated (and it’s had to be), in the age of digital marketing. Coming from a TV advertising background, I’ve worked on multi-million pound TV budgets which would…

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Marketing lunch & learn | A case for video with Superkrush

Marketing lunch & learn | A case for video with Superkrush

We’re pleased to be joined by our friends at Superkrush for the next marketing lunch & learn on Wednesday 30th November at The Biscuit Factory. Video is such an intrinstic part of modern communications, it doesn’t make sense to leave it out of your marketing…

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You ‘work’ in social media? Guest post Sarah Crimmens

You ‘work’ in social media? Guest post Sarah Crimmens

I’ve been working in social media for four years now (marketing for 6 years previously) and the most common question I’m asked is “what exactly do you do?”. In general, people can’t believe I’m paid to be on Facebook, Twitter and Instagram for a living….

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Gosforth Business Lunch #2, 24th November 2016

Gosforth Business Lunch #2, 24th November 2016

We’re pleased to announce the 2nd Gosforth Business Lunch, which we launched after a successful first lunch in September. The lunch will start at 12pm on Thursday 24th November 2016. The idea is for like minded business owners and professionals to build their network with…

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Why we’ve fallen for LinkedIn

Why we’ve fallen for LinkedIn

Twitter’s still a really good channel for news and getting your messages out there, but how do you know that your B2B messages are really getting to the right people? At VSM our prospects are busy marketing managers and managing directors, therefore LinkedIn has become…

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