It was great to deliver our DIY Marketing – can you do it all? workshop to the Let’s Do Biz event last week. The event itself was very well attended by lots of North East women in business and was hosted at the MPH Conference Centre by Networking Angels.

I talked about DIY marketing and in great detail about forklift trucks (which sadly after working on a major UK forklift truck account I know lots about them, and have even been to the factory in Allmere in Holland where they are made!). The ‘moral of the story, well workshop’ was “You don”t have to do it all”. Outsource what you can’t do to someone who can and remember WHO you are selling to and how they consume. So lots of customer research needed – not just when you’re setting up a business. Stay tuned to your customers needs and find out why they bought from you in the first place.

Read more about DIY Marketing  and if you are going to outsource read my post on choosing an agency

A captive audience for Vicki Stone at Let's Do biz event July 2012

A captive audience for Vicki Stone at Let's Do biz event July 2012